25 active deals on the $149 Solo plan. AI tools locked behind the $799 Executive tier. InvestorFunnel has no cap and no upgrade to unlock them.
REI BlackBook is built on GoHighLevel's white-label infrastructure, and its workflow automation genuinely connects contacts, campaigns, and pipeline stages now: a form submission can trigger a new pipeline card and a follow-up sequence automatically. That closes a real gap. What doesn't change with a workflow is REI BlackBook's active-deal cap: 25 deals on the $149/mo Solo plan, 100 on the $299/mo Team plan, unlimited only at the $799/mo Executive tier.
That same Executive tier is also where AI agents, an ads manager, and list-building tools stop being paid add-ons and get bundled in. On Solo and Team, they cost extra on top of the plan price. InvestorFunnel has no active-deal limit at any plan level, and ships 40+ prewritten situational sales copy variants that REI BlackBook's general-purpose GoHighLevel heritage doesn't include out of the box.
Both platforms automate now. What differs is what's capped, what's a paid add-on, and what was built REI-native from day one.
You don't lose pipeline history moving off REI BlackBook. Export your contacts and deal data as CSV, and InvestorFunnel's import wizard maps those fields directly into the unified database, so leads land with full context attached and no active-deal cap waiting to slow you down once you're in. Most investors are fully live within a week.