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Definitions

Real estate investing, acquisitions, and marketing terms every investor should know.

All Acquisitions 55 Investing 127 Marketing 31 Real Estate 81

A

A/B Testing Comparing two versions to see which performs better.

B

Backlink A link from another website to yours. Bounce Rate Percentage of visitors who leave after viewing only one page.

C

Call-to-Action (CTA) Prompt encouraging users to take a specific action. Click-Through Rate (CTR) Percentage of email recipients who clicked a link. Conversion Rate Percentage of visitors who complete a desired action. CPA (Cost Per Acquisition) The cost to acquire one customer/conversion. CPC (Cost Per Click) The amount you pay for each ad click. CPM (Cost Per Mille) Cost per 1,000 impressions (ad views). CRM (Customer Relationship Management) Software for managing interactions with current and potential customers. CRO (Conversion Rate Optimization) Systematically improving the percentage of visitors who convert.

D

Domain Authority (DA) Score (1-100) predicting how well a site will rank, based on backlink profile. Drip Campaign A series of automated emails sent on a schedule or based on triggers.

K

Keyword A word or phrase people search for. Keyword Research Finding and analyzing keywords people use to search. KPI (Key Performance Indicator) Measurable value showing how effectively you're achieving objectives.

L

Landing Page The webpage users arrive at after clicking an ad. Lead Generation Attracting and capturing interest from potential customers. Lead Magnet Free valuable content offered in exchange for contact information. Lead Nurturing Building relationships with prospects over time to move them toward purchase. Lead Qualification Evaluating leads to determine likelihood to purchase.

O

Off-Page SEO Activities outside your website that impact rankings (primarily backlinks). On-Page SEO Optimization of individual pages (content, HTML, structure). Open Rate Percentage of recipients who opened an email.

P

PPC (Pay-Per-Click) Advertising model where you pay each time someone clicks your ad.

R

Retargeting / Remarketing Showing ads to people who previously visited your website but didn't convert.

S

Search Intent The reason behind a search query. SEM (Search Engine Marketing) Paid advertising on search engines (broader term including SEO + paid search). SEO (Search Engine Optimization) Optimizing content to rank higher in organic (unpaid) search results. SERP (Search Engine Results Page) The page showing results after a search.

U

UTM Parameters Tags added to URLs to track campaign performance in analytics.